The area specialises in online and offline marketing and communication.

Having a website, a brochure and a Facebook page does not mean communicating, and similarly, persisting in selling products and services through obsolete methods and channels does not mean marketing. Often underestimated and consequently neglected within small and medium-sized enterprises, marketing and communication are two activities that only generate lasting results if they are entrusted to a multidisciplinary team of professionals able to manage the numerous aspects in a thorough and coordinated manner.

Our method starts from the analysis of the customer and of the reference market to then plan a personalised method of communication and to carry out activities oriented to the growth of the company. On the basis of this analysis we identify the best strategy to obtain real and measurable results and we define a customised marketing plan, identifying the correct investments for each media. Then we integrate the work online and offline, concretely supporting the entrepreneur in achieving their goals.

At the same time, we help small and medium-sized companies to present themselves on the market with a credible, recognisable and consistent image, which means building a complete brand identity of all the elements that contribute to defining it. Whatever its area of expertise, no company, however small, can do without a carefully planned and executed marketing and communication activity. Banishing improvisation is the first step towards quality results.

The area is entrusted to the subsidiary, Getting S.r.l.

The area specialises in online and offline marketing and communication.

Having a website, a brochure and a Facebook page does not mean communicating, and similarly, persisting in selling products and services through obsolete methods and channels does not mean marketing. Often underestimated and consequently neglected within small and medium-sized enterprises, marketing and communication are two activities that only generate lasting results if they are entrusted to a multidisciplinary team of professionals able to manage the numerous aspects in a thorough and coordinated manner.

Marketing

Our method starts from the analysis of the customer and of the reference market to then plan a personalised method of communication and to carry out activities oriented to the growth of the company. On the basis of this analysis we identify the best strategy to obtain real and measurable results and we define a customised marketing plan, identifying the correct investments for each media. Then we integrate the work online and offline, concretely supporting the entrepreneur in achieving their goals.

At the same time, we help small and medium-sized companies to present themselves on the market with a credible, recognisable and consistent image, which means building a complete brand identity of all the elements that contribute to defining it. Whatever its area of expertise, no company, however small, can do without a carefully planned and executed marketing and communication activity. Banishing improvisation is the first step towards quality results.

The area is entrusted to the subsidiary, Getting S.r.l.

Areas of expertise

Settori di competenza

Studying the market, getting to know the customer

No marketing strategy can succeed unless it starts from real data, accurately detected, analysed and understood. For this reason, our starting point is always market analysis projects and identification of the correct business model through working models (Canvas Business model). At the same time, we perform a reasoned analysis of customer data, collecting historical data relating to the activity to understand both their business and the reference market. Finally, we analyse the traffic data on the site and those relating to sales to implement the correct web marketing strategies and to plan adequate investments.

After studying the market and analysing the data, we identify the best strategy to achieve the objectives and to obtain real and measurable results. Through integrated and multichannel (on and offline) communication and marketing plans, we accompany the client in the right direction, avoiding becoming lost in the objective complexity of these worlds.

Building the corporate image

Presenting yourself on the market with a credible, recognisable and coherent image is essential. We help companies to build a solid Brand Identity, complete with all the elements and tools that combine to define it: logo, corporate image, visual identity materials.

Create spaces to live online

The web is an environment that every company must guard carefully, choosing the roads best suited to its business. We take care of the design, creation and restyling of websites and e-commerce portals, but also of designing spaces on social media.

Online and offline advertising campaigns

We support companies with analysis and strategies to plan, manage and optimise the performance of advertising campaigns on search engines, but also with media planning activities for offline advertising campaigns. Once the objectives have been identified, we develop creativity and the most suitable contents to achieve them.

Strategies and content to get noticed

Social media is a fantastic resource for companies of all sizes. Used with intelligence and farsightedness, they offer interesting opportunities to strengthen their visibility on the territory. We deal with the design, management and development of companies’ social spaces, with the drafting of editorial plans, the creation of advertising campaigns and data analysis to optimise strategy and results.

SEO projects to ensure you are found

We provide SEO consulting for websites already online and we deal with SEO development projects on newly created sites. Our search engine optimisation services include: analysis reports, identification of the correct strategy for selecting words and phrases of interest, the drafting of guidelines for technical optimisation and website content to maximise visibility on search engines. We develop content strategies for blogs and editorial plans with SEO strategy.

Reach customers effectively

It is not enough to be found by new customers.  What is important is establishing a lasting relationship with them, learning to understand their buying habits thoroughly. For this purpose, we implement strategic email marketing projects, customising them on the needs of each company. In particular, we devise the strategy to implement the automations on the website in order to follow the consumers in the purchasing process, sending out automatic emails based on their behaviour and on the different characteristics detected.

A resource for acquiring useful contacts

Contacts are not all the same, to be really useful they must be acquired starting from a precise evaluation of the reference company target. We deal with projects for the acquisition of contacts on social networks and search engines, especially for professional services, B2B and the sale of complex products. We use digital tools to support the commercial network and traditional sales activities.

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